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FAQ Schema Generator

Generate FAQPage JSON-LD for Google rich results from your Q&A list.

Total FAQs: 3Valid FAQs: 3Recommended Limit: ≤ 20
FAQ 1
FAQ 2
FAQ 3

Paste this inside the <head> of your page (or just before </body>).

Google Rich Result Preview
yoursite.com
Your page title — FAQ Rich Result
A snippet from your page meta description appears here...
What is zeroserver.tools?
zeroserver.tools is a collection of free, browser-based developer and SEO utilities that run entirely client-side — no server, no signup required.
Are these tools free to use?
Yes. Every tool on zeroserver.tools is completely free. No account, no rate limit, no cost.
Do you store the data I enter?
No. All processing happens in your browser. Nothing you type is sent to or stored on any server.

Illustrative only — Google's actual display varies. Verify with Google's Rich Results Test.

About FAQ Schema Generator

Google's FAQ rich results display a list of expandable questions and answers directly in search results, increasing your listing's visibility and click-through rate. This tool builds the required FAQPage JSON-LD markup from your questions and answers. Add up to 20Q&As (Google's recommended limit), then paste the generated <script type="application/ld+json"> block into your page's <head>. Validate the result with Google's Rich Results Test before deploying.

Built and maintained by Meet Shah · Last updated

What this tool is used for

  • Adding FAQPage markup to a page whose questions are visible to readers.
  • Producing the question and answer structure the specification expects.
  • Marking up an existing FAQ block that has no structured data.
  • Producing consistent markup across several FAQ pages.
  • Checking the marked-up questions still match the ones the page renders.

Frequently Asked Questions

What does FAQPage markup do?
It describes a page's question-and-answer pairs to search engines in JSON-LD, so they can be understood as structured content rather than inferred from headings.
Will it get me rich results?
Rarely now. Google restricted FAQ rich results in 2023 to well-known authoritative government and health sites. The markup is still valid and still helps machines understand the page — the visual snippet is what went away.
Does the content have to be visible?
Yes. Marking up answers hidden from users is a structured-data policy violation, and the penalty applies site-wide rather than to one page. Every question in the markup must appear on the page itself.
Where should the script tag go?
Anywhere in the document — head or body both work for JSON-LD, which is why it is preferred over microdata. Keeping it in the head is conventional and makes it easier to find.
Can answers contain HTML?
A limited set — links, lists and basic formatting are permitted inside the answer text. The markup must be escaped correctly for JSON, which is what generating rather than hand-writing the block avoids getting wrong.
Should every page have FAQ markup?
Only pages with genuine FAQ content. Inventing questions to attach markup to is exactly the thin-content pattern that prompted the restrictions, and it makes the page worse for the readers it is supposedly for.

Common errors and gotchas

  • Marking up questions the page does not display, which is a guidelines violation rather than an optimisation.
  • Using FAQ markup on a page that is not an FAQ, such as a product page with one question.
  • Including answers users can submit or edit, which the guidelines exclude.
  • Marking up the same question in several blocks, which makes the page's structured data contradictory.
  • Expecting a rich result, since eligibility for FAQ results has been narrowed substantially.

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