UTM Parameter Decoder
Paste any URL with UTM parameters and see exactly what each tracking tag means.
Clean URL (tracking stripped)
https://example.com/blog/article
This is an email campaign from newsletter for spring-sale-2026.
Parameters (5)
| Parameter | Value | What it means | |
|---|---|---|---|
| utm_source | newsletter | Where traffic comes from | |
| utm_medium | The marketing channel | ||
| utm_campaign | spring-sale-2026 | The specific campaign | |
| utm_content | cta-button-hero | Differentiates ads for A/B testing | |
| utm_term | developer tools | Paid search keyword |
About UTM Parameter Decoder
UTM parameters are query-string tags appended to URLs so analytics platforms like Google Analytics can attribute sessions to specific campaigns. This decoder parses any URL, explains what each tracking parameter means, and strips them to reveal the clean destination URL — all processed locally in your browser. Nothing is sent to any server.
Private & free — this tool runs entirely in your browser.
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