UTM Link Builder
Build UTM-tagged URLs for Google Analytics campaigns — source, medium, campaign, term, content.
The destination URL
Who sends traffic (e.g. google, newsletter)
Marketing channel (e.g. cpc, email, social)
Identify a specific campaign
Paid search keywords (optional)
Differentiate ads or links (optional)
How UTM parameters work
UTM parameters are query-string tags appended to URLs so Google Analytics can track where your traffic comes from. utm_source identifies who sent the traffic (e.g. a search engine or newsletter), utm_medium describes the marketing channel (cpc, email, social), and utm_campaign names the specific campaign. The optional utm_term and utm_content fields help differentiate paid keywords and ad variations.
To encode a UTM URL for safe use in HTML attributes, use URL Encoder. For other link tools, try URL Parser.
Private & free — this tool runs entirely in your browser.